A publication exploring Preston’s disused primary entertainment venue.
Once a symbol of civic pride, optimism and ambition for the future, today the Guild Hall stands dormant.
“Flying Saucer” draws on photography, interviews, archival research and memorabilia to tell the story of the building and those connected to it. The aim was to change the perception of the largely disliked building, which could instead be seen as a proud reminder of local history.
Featured throughout, “GH Brutal” is a bespoke typeface which emulates the Guild Hall’s post-war modernist architecture, taking a fresh look at this style and translating it into an alternative visual language. “GH Brutal” is inspired by the venue’s structural rhythms and angular forms, resulting in a bold and expressive display typeface.
Sacrifice your lungs for the planet.
A speculative take on the cigarette. Submission to a live brief to provide value to an item with little to no value. I took a once highly commercialised, now vilified product and transformed it into a vehicle for environmental change.
“Green Ash” use advanced nanotechnology to purify the air surrounding the smoker, although still causing damage to their health.
“Green Ash” is loud, defiant, and garish. It makes a statement hard to ignore, allowing the climate conscious to make a stand, by contributing both physically and symbolically.
Advertising campaign aimed at making oranges the go-to snack for young people.
77% of young people snack at least once daily, but options are often over-processed and filled with unnecessary additives. This generation values health, sustainability, and transparency. Oranges tick all those boxes, they’re natural, energy-boosting, and taste great.
The campaign uses humour and irreverence to make oranges impossible to ignore. A bold, playful tone and surreal visual approach position oranges as a simple, full-of-life snack. One ingredient, packed with energy, no need to change anything.
A Bordeaux wine brand that refuses to be stuck in the past. It aims to tear down the stuffy, pretentious image of Bordeaux and bring it to a new generation.
Wine doesn’t have to be exclusive, serious, or intimidating. “Macavin” is bold, geometric, vibrant, and playful, keeping tradition alive with a distinctly modern edge. Environmental responsibility is central, with recyclable cardboard bottles from FrugalPac offering a climate-conscious alternative to glass.
“Macavin” also extends into different contexts, from casual dining at “Bistro Macavin” to music and events with “Macavin Nights”, and a Special Vintage that celebrates heritage. Together, these elements create a cohesive identity, positioning Bordeaux wine as social, sustainable, and alive.