Sacrifice your lungs for the planet.
A speculative take on the cigarette. Submission to a live brief to provide value to an item with little to no value. I took a once highly commercialised, now vilified product and transformed it into a vehicle for environmental change.
“Green Ash” use advanced nanotechnology to purify the air surrounding the smoker, although still causing damage to their health.
“Green Ash” is loud, defiant, and garish. It makes a statement hard to ignore, allowing the climate conscious to make a stand, by contributing both physically and symbolically.