Advertising campaign aimed at making oranges the go-to snack for young people.
77% of young people snack at least once daily, but options are often over-processed and filled with unnecessary additives. This generation values health, sustainability, and transparency. Oranges tick all those boxes, they’re natural, energy-boosting, and taste great.
The campaign uses humour and irreverence to make oranges impossible to ignore. A bold, playful tone and surreal visual approach position oranges as a simple, full-of-life snack. One ingredient, packed with energy, no need to change anything.